Article writing is inevitable. If you have a business online, you need to make sure that your website has content to make it interesting and to add to your credibility. Without content, your website will just be plain useless to others, not to mention yourself.
Having said that, even if article writing is crucial, it doesn’t mean that you have to do it yourself. In fact, it’s highly advisable for you to outsource the articles since it’ll consume much of your time instead of running your business.
Instead of writing all the articles by yourself, I suggest that you hire a freelance writer instead. If you let someone else handle your article writing tasks, you can then focus your time on something more important, like running your business. You also won’t have to deal with the hassle of having writer’s block or doing research to make your article interesting.
You can leave it to your freelance writer and he/she will take care of it.
Sounds awesome, right? The thing is, it’s that simple and easy IF (and this is a big IF) you have a competent and reliable freelance writer. On the other hand, if you have an incompetent writer, you’ll end up with tons of headaches and a losing business.
That said, it’s important that you screen your online writer as best as you can. If you have no experience whatsoever in doing that, here’s a good way for you to go about it.
Although their tasks only include writing, trust me it’d do you a lot of good if you do phone interviews as well. If the person’s English-speaking skill isn’t as good as you’d want it to be, you can bet that so is their writing style.
Now, this is somewhat of a trick question. If they give you a sample of an article that they wrote for their previous client, you need to be a bit wary of the freelancer. It just goes without saying that the writer is giving out information that they shouldn’t be giving.
Although there’s a chance that they might have asked for permission from their client before showing you their article, it’s highly unlikely that the previous client would give a “yes” to that request. Businessmen wouldn’t really want their business secrets shown (number of keywords in an article, psychology behind their article writing style, format, etc.) to others (I know I don’t). Others would go as far as having an NDA (Non-Disclosure Agreement) to ensure that their business secrets are kept.
This technique helps determine if the freelance writer is likely to keep your secrets or ideas within your business or if he/she will share them with other clients.
I do this during the Skype interview (We’re just chatting and not really on a phone call).
You can ask them about their day-to-day activities or anything under the sun. This is when you’ll gauge their writing style. If you find any grammatical errors or spelling errors in their reply, you need to tell them that you are taking note of it because this is part of the screening process.
If they still answer with several grammatical errors, then you’d know by then that you’re not chatting with the right freelancer.
After going through these steps, you should have a good idea about the freelancer’s capabilities. Another thing that you should take note of is how silent they are in your chat. For example… If you ask “How’s your day?” and they just answer “good,” that should be a bit of a red flag. If you then ask “Can you tell me about your writing experience?” and they just answer “I’ve been writing for x years,” that’s another red flag.
It just goes without saying that if they aren’t as “talkative” (for lack of a better word), chances are your article’s going to be very boring. There’s also a good possibility that that person isn’t really confident with his/her writing, so he/she isn’t chatting much to avoid making mistakes.
If you’ve been dealing with freelance writers for quite a while and you feel that you have some really good ideas to share on how to screen one, I urge you to share your tips so we can help those who are starting online. You can share your tips in the comments section below. The more people who’ll share, the better we can help others. Cheers!